Today I’m writing about the final step in a Capitaholic journey. The step that is unavoidable if you want to break free from the addiction.
I’ve spent a lot of time in this step. It’s also in this phase that I’ve learned the most, and completely changed my view on how to start and run companies.
This week I shared publicly that I’ve sold a part of my business that I bought back after the bankruptcy. This makes it possible for the product we built to keep living and keep growing in a larger context.
It feels incredibly exciting to have gone from bankruptcy to selling this part of the business — and at the same time saving four jobs — in just six months. The crash and the rehab are brutally tough, but they are also educational and come with opportunities on the other side.
I am not advocating bankruptcy. It should be avoided by every means possible. But even a bankruptcy can, eventually, lead to something valuable and a new chance to start over and do it right.
That is what happened to me. Now I still own and run Binary Brains, while Appetite gets to live on and develop in the best possible way in a larger context.
If anything, that should be a good reason to read and learn from the Rehab step — because what I’m describing above is the direct outcome of that step.
Swedish coverage of the deal (Sorry for the language)